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Open linkedin business account3/31/2023 If you find no groups relevant to your industry, start one. LinkedIn Groups are probably the most noise-free place on the Internet to have a professional discussion. One of the better ways to network on LinkedIn is to join and participate in groups in your field. You’re also barred from updating a company LinkedIn page with Hootsuite unless you’re a Hootsuite Enterprise customer, so small to midsize businesses must log in and post directly to their page each time they want to share an update. Only designated administrators can post on a company page from within LinkedIn. Wolverine’s products page is well done.You know how you can import your Twitter feed to post to your personal LinkedIn profile? You can’t do that with a company page. These are the only employees that visitors to your page will be able to view, unless they have your employees in their personal LinkedIn network. You can add employees responsible for a certain product or service solely from the ‘Products & Services’ tab. The contact needs to have a LinkedIn profile to participate, so encourage your employees to sign up if they haven’t already. For example, you could call your service “Sales in Michigan,” and assign the responsible salesperson. LinkedIn lets you add videos, name a company contact, and insert lots of other details. However, don’t ignore this tab entirely (as many companies on LinkedIn do), since it helps prospective clients find and understand your business. You can add products and services to your company page under the ‘Products & Services’ tab, but you should add only your most popular items you may want to send visitors to your website for a closer look. This feature is likely of benefit only to a larger company a smaller business can get by with listing open jobs on its own site and posting a status update to its LinkedIn page when a new position becomes available. Paid subscription fees start at $26 a month. GoodLife Fitness offers a short and sweet overview section on its LinkedIn page.To post jobs in the Careers section of your company page, you must have a paid LinkedIn subscription, and then pay for a Gold or Silver career page. ![]() To improve your description even more, learn about buzzwords to avoid on LinkedIn entirely. On LinkedIn, if you can whittle the description down to one paragraph as GoodLife has done, you’ll speak to your busy LinkedIn audience. Cutting and pasting your entire ‘About Us’ section from your website isn’t recommended if it’s wordy. This page does it right, showing statistics about the size of the company and how many members belong to the club, combined with a short and well-written description. For an example of a well-built LinkedIn page, take a look at the one for GoodLife Fitness.
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